Wayne Gretzky preface to franchise hockey

Entrepreneurial investment began early. Queen Isabella of Spain was likely a first true entrepreneurial investor. She backed and invested in Christopher Columbus to fund ships and a crew needed to voyage and seek gold, developmental land and materials.

A subsequent entrepreneurial investment was the whaling industry in the 1800’s. The investment possessed risk but when successful was highly profitable.

Fifty years later, in 1878, entrepreneurial J.P. Morgan funded and worked with entrepreneurial Thomas Edison to create Edison General Electric Company and wire Morgan’s home and downtown Manhattan. Ultimately that led to a merger with another entrepreneur, George Westinghouse, to electrify the world.

We are writing in the interest of unlocking the opaque doors of entrepreneurship in general, as well as the specifics of franchising.

James Notaris has seen the process from all sides of the table, as a startup founder, as an investor, as an attorney, as a Certified Public Accountant, and from the financial analysis and modeling side. The purpose here is to distill these experiences into a straightforward guide that can help level the playing field and spread information relating to entrepreneurship.

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