The mention of Chick-fil-A immediately conjures images of juicy chicken sandwiches, savory waffle fries, and rich, creamy dipping sauces. It goes without saying that Chick-fil-A is among the most popular fast food franchises on the scene today and the fandom is only growing. In 1964, Chick-fil-A (then Dwarf House) founder Truett Cathy created the original, now restored and coveted, chicken sandwich recipe: chicken, two pickles, and a toasted butter bun. At the time, Chick-fil-A was just a small diner in Atlanta, GA with a deep admiration for customers and a commitment to quality ingredients and product.
It goes without saying that the little suburban diner has come a far way. In 2017, the Chick-fil-A franchise system made more than $9 billion dollars in sales, according to QSR. The average sales per restaurant totaled approximately $4.4 million, which is nearly $2 million more than McDonald’s, one of the biggest, most popular food franchises in history.
The average sales per chick-fil-a restaurant was $4.4 million, according to 2017 statistics.
Alongside Chick-fil-A’s high earnings, the restaurant has been consistently highly ranked in customer satisfaction in the QSR’s American Customer Satisfaction Index Report. This report is created based off a survey of several categories including the accuracy of food orders, the courtesy of staff, the food quality, restaurant layout and cleanliness, website satisfaction, speed of check-out, among others. QSR’s most recent survey was taken in June 2018, revealing that Chick-fil-A’s satisfaction rating rose 1.3 percent from the previous year, locking it into a first place position for the third year in a row.
Franchisees have not been oblivious to Chick-fil-A’s ever-expanding popularity. Much the contrary, thousands of franchisees submit applications for the franchise. Roughly 30,000 submit applications each year, to be exact.
Many are also surprised to learn that opening a Chick-fil-A franchise is relatively cheap, in comparison to other fast food chains in the US. Aside from a $10,000 franchise fee, Chick-fil-A pays for real estate, restaurant construction, and all equipment.
In other words, Chick-fil-A is a franchisee’s dream comes true. Right? One small caveat: Chick-fil-A selects only 75 to 80 franchisees annually and receives more than 30,000-40,000 applications each year.
chick-fil-a selects 75 to 80 franchisees annually and receives more than 30,000 applications.
The application process follows the standard franchise application steps. First, prospective franchisees submit on-line forms, which demand simple background and financial information. After passing this first round, the franchisor conducts in-person interviews in person (or through video chat) with preferred candidates. The interviews assess the candidate’s general business skills and experiences. In some cases, Chick-fil-A even contacts family, friends, or former business partners for further information.
Chick-fil-A’s franchise application process is extremely competitive, unlike most other food franchises. Most other franchises do not require previous experience in the food industry. Similarly Chick-fil-A does not require prior experience, however, roughly 60 percent of franchisees chosen have previous, relevant experience.
Alongside the rigorous application process, Chick-fil-A prohibits multi-unit franchising. Typically, franchisees can not operate multiple locations in order to retain the company identity. Priding itself on top customer service and day-to-day operations at each of the company’s franchise locations, Chick-fil-A handpicks its franchisees each year.
Many hopeful franchisees have found themselves disappointed with their Chick-fil-A prospects. Nevertheless, Chick-fil-A is constantly searching for new, results-oriented franchisees interested in growing a business and giving back to communities across the country.