Sponsored by the International Franchising Association, the International Franchise Expo (IFE) is in New York City at the Javits Center from Wednesday, May 30th through Saturday, June 2nd. If you haven’t already bought your tickets, there’s still time to attend this years event.

“I walked the entire floor, and was able to get information on several franchises I was interested in,” said Larry Borchardt, who told the IFE regarding last year’s seminar. “Attending the IFE helped me narrow my options. Overall, it was a good expo and I am glad I attended.”

With over 100 franchises attending the expo, this event is an opportunity for anyone interested in purchasing a franchise to learn more about how to get started with starting a franchise of their own and how one would go about getting involved with purchasing a franchise. In fact, you can even buy a franchise at the expo. The event also features international franchises, giving attendees the opportunity to learn more about franchising opportunities in different locations globally.

This event is an opportunity for anyone interested in purchasing a franchise to learn more

Alongside the individual franchise booths, the IFE will be holding educational seminars that are open to franchisors or prospective franchisees. Seminars will vary in subject matter, ranging from regulatory issues or franchise law. Guest speakers will also lead three specialty seminars: Veterans in Franchising, Diversity in Franchising and Women in Franchising. These educational sessions will touch on methods or programs franchisors and franchis

ees can institute to encourage more diversity in their franchise. International franchising seminars will also be available for those interested in taking their franchise international.

“I attended two seminars, The A to Z’s of Buying a Franchise and Franchising Your Business,” Naaman Bakhaos, who attended the seminar last year, told the IFE’s website. “I learned a lot from both.”

Make sure you can respond to your customer’s needs. You not only work for your Franchise, ultimately you work for your clients and it’s a mutually beneficial relationship. Send out client surveys and put together a system that gets feedback from your client’s input. This has been shown to ensure success. Place yourself in your client’s shoes and make sure you are meeting their expectations. Do whatever is necessary to keep your clients satisfied, they are the reason you are in business.

Capitalize on your brand awareness. Your biggest asset is your brand recognition. Create media kits with your logo and distribute them throughout the community.

Callens Capital



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