Coffee Franchises and the Food Industry
The coffee franchise industry comprises one of the largest segments of the food franchise industry. The industry alone constitutes 1.6 percent of the total US gross domestic product (about $225 billion) and is responsible for 1,694,710 jobs in the country, according to the National Coffee Association (NCDT). Needless to say, the country is crazy about its caffeine.
Coffee is no longer the cup of jet fuel you drink at the breakfast table. In 2017, less than half of coffee drinkers in America labeled traditional drip coffee as their drink of choice. Instead, more than half of daily-consumed coffee cups are classified as gourmet coffee. As a result, the NCDT added the category “Non-Espresso Based Beverages” to the association’s classification system. This category includes recently popular beverages including nitro cold brew and frozen blended coffee drinks.
The coffee franchise industry constitutes 1.6 percent of the total us gdp (about $225 billion).
Not only are consumers opting for specialty brews, 46 percent of coffee drinkers are consuming more beverages prepared out-of-home, much to the benefit of the coffee franchise industry. According to recent statistics, most of these consumers are under 35-years-old and dictate the ebb and flow of the industry.
Coffee chains are among the leading businesses in the food franchise industry. Among the top coffee spots are Dunkin’, Tim Hortons, Maui Wowi, and Coffee Beanery.
Despite the widespread success of coffee franchises, these businesses work to compete with coffee powerhouse Starbucks, as well as other independent coffeehouses, fast food restaurants, or quick service restaurants. While many coffee drinkers have begun to prefer bought coffee, more than half still prepare their coffee at home.
Nevertheless, coffee franchises have combatted this competition by offering more services and products. In the past year, Dunkin’ has been among the leaders to take steps in rebranding and offering new product. Starting January 2019, Dunkin’ has dropped the “Donuts” from the business name in an effort to promote coffee products and new coffee flavors and drinks.
Coffee franchises have combatted competition by offering superior services and products.
Some coffee franchises have also begun to offer a wider array of food options to encourage more customers. Others have opened meeting spaces or conference areas, taking advantage of the growing amount of freelance workers.
Top Coffee Franchises
Founded in 1950, Dunkin’ Donuts has more than 7,500 locations across the country. While many people know Dunkin’ for its breakfast treats, true Dunkin’ fanatics (i.e. East Coasters) know that the coffee is where its at. With Dunkin’s new rebrand in early 2019, the company has introduced a variety of new coffee beverages and flavors.
Although it’s better known as the largest Hawaiian smoothie concept, Maui Wowi doesn’t skimp on its coffee menu. The franchise prides itself in providing authentic Hawaiian coffee beans with hints of wildberry and an earthy finish. Maui Wowi offers two prized roasts, Maui Mountain Roast and Pacific Passion, brewed fresh each day.
Although it originated in the Great White North (Canada), Tim Horton’s has become a fan favorite in the states, too. While the franchise does offer a variety of breakfast food options, it is best known for its coffee. Offering a variety of gourmet brews, Tim Horton’s even features its own Premium Blend, sourced from the world’s best coffee regions.
The Human Bean
Found primarily on the west coast, The Human Bean is a one-of-a-kind drive-thru espresso franchise. The Human Bean prides itself on its experienced baristas and high quality ingredients in all coffee beverages. The franchise offers a large list of coffee drinks, including frozen blends, house specialty beverages, and non-caffeinated children’s drinks.
Coffee Beanery opened its doors in the mid 1970’s, well before the term “specialty coffee” became common use. The franchise is devoted to maintaining certain traditions: exceptional coffee, a cozy and calming environment, and a welcoming corporate culture. Coffee Beanery produces various flavored coffees and additional beverages offered at each franchise location.