The Planet Fitness franchise continues to flex its expansion muscles in a major way.
The popular gym franchise, which recently opened its milestone 2,000th club in Colorado Springs, Colorado on December 31, 2019, is celebrating its ascent as a fitness heavyweight by celebrating with new member offers and special giveaways open to everyone – even people who aren’t members.
A special promotion currently available from Monday, January 27 until Wednesday, January 29 invites new members to sign up for only $1 down and then $10 a month at any Planet Fitness location across the United States.
In addition, Planet Fitness is inviting the public to participate in interactive, fun quizzes on their website, with all participants automatically entered into a sweepstakes to win a free membership and swag.
On Wednesday, January 29, the gym franchise will also host a Facebook Live event, complete with fun activities like balloon popping and piñatas, and social media interaction in the form of voting by Facebook fans to influence the activities in real time. A trivia contest will also take place, with prizes including $2,000 in cash, a one-year PF Black Card membership, pizza parties, special gym equipment, and a Planet Fitness store gift card.
In addition to its milestone 2,000th location in Colorado Springs, the Planet Fitness franchise has continued to expand quickly in recent weeks, with another new location opening at the Holyoke Mall in Holyoke, Massachusetts on January 25 and another one slated to open soon in Columbia, Maryland in March.
About Planet Fitness
The Planet Fitness franchise was founded in Dover, New Hampshire in 1992 and is one of the fastest-growing and largest fitness clubs in the United States, with over 95% of its locations being owned and operated by independent entrepreneurs. As of 2019, the fitness brand boasts more than 14.1 million members and has locations in the U.S., Puerto Rico, Canada, Mexico, Panama, and the Dominican Republic.
By Steve Longo and Jim Notaris
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