The mention of Chick-fil-A immediately conjures images of juicy chicken sandwiches, savory waffle fries, and rich, creamy dipping sauces. It goes without saying that Chick-fil-A is among the most popular fast food franchises on the scene today and the fandom is only growing. In 1964, Chick-fil-A (then Dwarf House) founder Truett Cathy created their original, now restored and coveted, chicken sandwich recipe: chicken, two pickles, and a toasted butter bun. At the time, Chick-fil-A was just a small diner in Atlanta, GA with a deep admiration for customers and a commitment to quality ingredients and products.
It goes without saying that the little suburban diner has come a far way. In 2017, the Chick-fil-A franchise system made more than $9 billion dollars in sales, according to QSR. The average sales per restaurant totaled approximately $4.4 million, which is nearly $2 million more than McDonald’s, one of the biggest, most popular food franchises in history.
The average sales per chick-fil-a restaurant was $4.4 million, according to 2017 statistics.
Alongside Chick-fil-A’s high earnings, the restaurant has been consistently highly ranked in customer satisfaction in the QSR’s American Customer Satisfaction Index Report. This report is created based on a survey of several categories including the accuracy of food orders, the courtesy of staff, the food quality, restaurant layout and cleanliness, website satisfaction, speed of check-out, among others. QSR’s most recent survey was taken in June 2018, revealing that Chick-fil-A’s satisfaction rating rose 1.3 percent from the previous year, locking it into a first-place position for the third year in a row.
Franchisees have not been oblivious to Chick-fil-A’s ever-expanding popularity. Much the contrary, thousands of franchisees submit applications for the franchise. Roughly 30,000 submit applications each year, to be exact.
Many are also surprised to learn that opening a Chick-fil-A franchise is relatively cheap, in comparison to other fast food chains in the US. Aside from a $10,000 franchise fee, Chick-fil-A pays for real estate, restaurant construction, and all equipment.
In other words, Chick-fil-A is a franchisee’s dream comes true. Right? One small caveat: Chick-fil-A selects only 75 to 80 franchisees annually and receives more than 30,000-40,000 applications each year.
Chick-fil-a selects 75 to 80 franchisees annually and receives more than 30,000 applications.
The application process follows the standard franchise application steps. First, prospective franchisees submit online forms, which demand simple background and financial information. After passing this first round, the franchisor conducts in-person interviews in person (or through video chat) with preferred candidates. The interviews assess the candidate’s general business skills and experiences. In some cases, Chick-fil-A even contacts family, friends, or former business partners for further information.
Chick-fil-A’s franchise application process is extremely competitive, unlike most other food franchises. Most other franchises do not require previous experience in the food industry. Similarly Chick-fil-A does not require prior experience, however, roughly 60 percent of franchisees chosen have previous, relevant experience.
Alongside the rigorous application process, Chick-fil-A prohibits multi-unit franchising. Typically, franchisees cannot operate multiple locations in order to retain the company identity. Priding itself on top customer service and day-to-day operations at each of the company’s franchise locations, Chick-fil-A handpicks its franchisees each year.
Many hopeful franchisees have found themselves disappointed with their Chick-fil-A prospects. Nevertheless, Chick-fil-A is constantly searching for new, results-oriented franchisees interested in growing a business and giving back to communities across the country.