Two People in a Yoga Studio

In Brief
  • Yoga has exploded as a major trend in recent years.
  • Statistics show a growth of 50% to 36 million Americans who now practice yoga.
  • Various forms of yoga have emerged as favorites.
  • Entrepreneurs have begun to recognize the opportunities that the trend offers.

You don’t have to be an expert “yogi” to know that yoga is hot nowadays. The ancient Indian practices is exploding in popularity across the United States. The number of Americans practicing yoga grew 50% just between 2012 and 2016! Yoga has also become a lucrative business —revenue in the yoga industry in the U.S. alone grew from $7 billion in 2012 to a projected $11.6 billion in 2020. Entrepreneurs see the trend, and they have begun to jump in on the potential trending growth.

Why, exactly, has yoga gotten so popular?

Group of People Doing Yoga

The reason is simple: people want to be healthy — and yoga offers a relatively easy way to maintaining the healthy lifestyle that assists that. Regular yoga results in improved cardiovascular fitness, increased muscle strength, and weight loss. And, just as important, yoga provides a a great way to address and lessen stress, meet new friends and have fun in general!

Amidst this yoga craze, several different types of yoga have emerged as favorites among “yogis,” both beginners and longtime practitioners. Terms like goat yoga, hot yoga and Bikram yoga have often been thrown around, all of which have their own unique differences.

So, what are these three different types of yoga, and how are they different?

Confused? Don’t sweat it. Here’s a quick look at just some of the different types of yoga!

What is Hot Yoga?

Hot yoga is a form of yoga practiced in a heated yoga studio. Its modern roots go back to the 1940s when Walt Baptiste founded Baron Baptiste Power Yoga, a popular form of yoga based on five pillars: breath, heat, flow, gaze and core stabilization.

What is Bikram Yoga?

Founded by Bikram Choudhury, Bikram yoga is a type of hot yoga that became popular in the early 1970s. Performed in yoga studios heated between 95 to 108-degree Fahrenheit, Bikram yoga classes are instructed by certified teachers and consist of 26 postures. Millions of yoga enthusiasts around the world love Bikram yoga because the hot environment the classes take place in increase heart rates, which burns more calories and leads to a better cardiovascular workout.

What is Goat Yoga?

One of the newest, most fashionable (and unique!) types of yoga is goat yoga. Also known as caprine vinyasa, this type of yoga, founded in 2016, is more relaxed than other forms and is designed for yogis of all skill levels. As its name suggests, the class takes place with baby goats, who participants are encouraged to interact with. The baby goats often climb on yogis over the course of the class, making it more challenging. Goats and yoga – who knew!

What is Ashtanga Yoga?

An ancient form of yoga popularized in the Western world in the 1970s by Pattabhi Jois, this form of yoga is an intense, physically-demanding form that links each pose to a breath.

How to Open a Yoga Studio

People in a Yoga Studio

So, how are entrepreneurs opening yoga studios? Some do it privately, but as with any business, formation and operation require seasoned experience and specific skills and monies to create, market and operate. So what many entrepreneurs are doing is seeking out franchise opportunities. Listed below is a list of some of the popular yoga studio franchises.

Honor Yoga

Honor Yoga
A yoga studio founded with a focus on sustainability in 2013, Honor Yoga provides a space that welcomes yogis of all skill levels. This eco-friendly studio also offers both online classes and retreats across the world, including trips to the Catskill Mountains and Bali.

Here is the financial data for this business opportunity per Honor Yoga FDD 2019:

    • Initial Franchise Fee: $49,108
    • Startup Costs: $199,970 – $299,608

To learn more about Honor Yoga, visit their listing page!

YogaSix

YogaSIx
YogaSix – YogaSix Facebook

YogaSix, founded in San Diego in 2012, offers a sensory-based yoga experience that includes six different types of yoga classes, from intense hot yoga to slower-paced, mindful yoga.

YogaFit

YogaFit
YogaFit – YogaFit Facebook

The largest yoga school in North America, YogaFit offers an inclusive approach that caters to yogis of all ages and skill levels. This woman-owned and operated brand, established in 1994, emphasizes alignment principles and sports science. YogaFit holds more than 1,000 trainings and 15 Mind Body Fitness Conferences each year.

Yoga Pod

Yoga Pod
Yoga Pod – Yoga Pod Facebook

Yoga Pod provides seven class levels that cater to beginner and advanced skill levels and aims to build a yoga community centered on inclusivity, sustainability and personal growth.

CorePower

CorePower Yoga
CorePower Yoga – CorePower Yoga Facebook

Launched in 2002 and based in Denver, CorePower Yoga features consciously-designed, contemporary yoga spaces intended to provide a high-intensity workout for participating yogis. CorePower Yoga combines Bikram yoga, Ashtanga yoga, Vinyasa yoga and power yoga and today stands as the largest privately-held chain of yoga studios in the U.S.

So now we know why Yoga is popular!

People in Yoga Class

More and more people have embraced this fitness trend as a way to improve both their physical and mental well-being. The yoga craze certainly isn’t going anywhere soon. Its popularity and demographics assure that. And entrepreneurs see that – so they are moving quick!

By Steve Longo and Jim Notaris


Callens Capital