In Brief:

      • U.S. health and beauty franchises generated in excess of $94 billion in revenue.
      • In the U.S. alone, massage services and nail salons generated annual revenue in excess of $30 billion in 2019.
      • According to the 2020 Franchise Trends report from Guidant Financial, spa franchises currently rank number one on the list of top five small business industries.

If the idea of owning and operating a franchise has always appealed to you, plenty of options are out there. You just need to find the one that matches your strengths and interests. Spa franchises are a great way to go if health and beauty are your forte. As a key segment of a  growing industry with a bright future, spa franchise opportunities not only represent a growth industry, but they include carefully cultivated branding that jump-starts your new career.


What Types of Spa Franchise Opportunities Are There?

Health and beauty franchises include hair salons, beauty and cosmetics, massage services, tanning salons, chiropractic services, personal waxing, nail salons and tanning salons as well as other services. Day spa franchises offer all of the above under a single roof. Some health and beauty franchises focus exclusively on men or women while others provide services for all. 


What Does the Future Look Like for Spa Franchises and the Health and Beauty Industry?

In 2019, spa franchises proved to be quite profitable for small business owners. U.S. health and beauty franchises generated in excess of $94 billion in revenue. The market share distribution looks like this:

  • Hair salons generated annual revenue in excess of $40 billion. 
  • Beauty and cosmetics stores generated annual revenue in excess of $20 billion.
  • Massage services and nail salons generated annual revenue in excess of $30 billion.
  • Tanning salons generated annual revenue in excess of $4 billion. 

All of this makes spa franchises and other health and beauty services very attractive to entrepreneurs.

According to the 2020 Franchise Trends report from Guidant Financial, spa franchises currently rank number one on the list of top five small business industries. This particular type of enterprise proved more popular with new franchisees than retail, hospitality, residential or business services. In the Franchise Trends survey, new owners rated themselves happy in their business ventures and confident of their prospects for the future. 

Health and beauty as an industry is certainly on an upward trend, with spa franchise opportunities plentiful and varied. Globally, spa and fitness businesses take in more than $500 billion annually. The U.S. controls the largest market share at 20%. All this means that the spa industry is a great place to be, now and in the future.

Business publications such as Forbes predict that the international industry will enjoy a healthy growth rate of 5 to 7% annually to reach the $800 billion benchmark within the next five years. If health and beauty are your area of interest and owning your own business franchise is your long-term dream, this is definitely a trend you want to tap into. 

Why Are Health and Beauty Franchises in Demand?

The general public has also grown more attracted to general health and wellness, further contributing to the personal services and beauty franchises industry. Physical and mental health has become a priority in today’s society in recent years. More and more people realize that nutrition, fitness and serenity are the keys to a longer, happier life. 

These values coincide with the growth of the spa franchises industry, driving consumer demand for the products and services they need to be at their best. These include:

  • Massage services
  • Dietary supplements
  • Hair and nail salons
  • Tanning
  • Cosmetics
  • Exercise equipment
  • Yoga
  • Meditation

Consumers are aware that health and beauty can be expensive, but most are willing to pay for the luxury of wellness. They spend trillions of dollars annually, outside of health care, to achieve and maintain their best selves. Spas are essential in this market, and when you own a spa franchise with an established brand, you are positioning yourself at the center of the revenue stream.

What’s Currently Trending in Spa Franchises?

Social media largely drives popular trends, especially in health and beauty. When you take advantage of spa franchise opportunities, people on Facebook, Twitter, Instagram and other social media platforms are already familiar with your brand. They trust your brand to provide the latest spa products and services they seek. 

Celebrities play a key role in publicizing the trends of this industry too. All it takes is a mention of your products from a celebrity or an online influencer, and your brand instantly becomes more popular than ever. You truly cannot overstate the value of this type of free advertising.

Organic and sustainable products, increasingly popular in beauty salon franchises across the United States, represent a key outgrowth of this trend. Let’s say you carry one of the hottest new organic skincare lines that everyone is talking about online. You’re sure to see a surge in clients at your day spa who purchase these products from you as well as new customers who seek you out specifically for your organic skin products.

Trending organics for the skin focus on restoring the natural balance, moisture and pH of normal skin. Moisturizers such as jojoba or coconut oil help lock in hydration. Green tea, a natural antioxidant, protects the skin from the free radicals that can destroy healthy cells. Aloe vera naturally maintains a healthy pH balance. Chamomile and orange oil provide healing aromatherapy. Organic products contain these types of ingredients grown without added chemicals that could harm the skin.

Many people who purchase skincare and personal hygiene products also look for those that are cruelty-free. That means the manufacturers do not test them on animals during product development. When you use only organic and cruelty-free products in your spa, you can supply your customers with benefits they value without compromising the quality of the spa experience. 

Health and beauty encompass a variety of products, including services and activities associated with the well-being of the body and mind, such as:

  • Corporate wellness coaching
  • Nutritional therapy
  • Personal chef services
  • Wellness retreat planning
  • Yoga clothing/gear
  • Weight loss products
  • Home fitness products
  • Meditation aids
  • Plant-based meat substitutes

What Are Some of the Most Successful Health and Beauty Spa Franchises?

Spa Franchises and Health and Beauty Franchise Opportunities |

The most successful spa franchises have a few things in common. They provide value for their customers in terms of products and services that help them maintain wellness. They anticipate emerging health and beauty needs and offer solutions that their clients appreciate. Additionally, they have a strong brand with an excellent reputation among their followers for responsive customer service. Leading the health and wellness industry are such franchises as:

Massage Envy 

Massage Envy is a wellness franchise that provides clients with massage and skin care services. Built in 2002, Massage Envy seeks to make massage and skin care a regular part of your routine. Massage envy has more than 25,000 massage therapists and estheticians employed in the nation. The franchise also has more than 1.5 million members in the US.

The initial fee for a Massage Envy franchise is generally between $28,000 – $45,000, and startup costs range from $481,000 to $898,700. This spa franchise offers a great opportunity to tap into an already-established and well-known brand, which means you would likely start generating business right away.

Diet Center

Diet Center offers customers weight loss and control solutions through their programs and health products. Their four effective diet programs will help you reach all of your health goals, your results are guaranteed to last a lifetime.

The initial fee for a Diet Center franchise is generally about $35,000, and startup costs range from $150,940 to $181,154. This offers the opportunity to get a solid franchise up and running with a low initial cost, and is a great way to tap into both the beauty and wellness industry, while also riding the trend for healthier food options and nutrition.

Club Pilates

Club Pilates franchise logo

For over a decade, Club Pilates has transformed fitness for millions of customers across the nation by pathing the way to a more fuller, satisfying physical existence.

The initial fee for a Club Pilates franchise is generally about $65,000, and startup costs range from $167,967 to $280,446. This franchise offers an awesome opportunity to target the cross-section between a fitness franchise and a beauty franchise, with a very clear target audience and customer base.

Row House

Row House is transforming the fitness industry with their indoor rowing space, which provides exercise enthusiasts with low-impact, high-energy full body workouts. Rowing is a growing activity for a consistent and sustainable exercise routine that works the entire body.

The initial fee for a Row House franchise is generally about $65,000, and startup costs range from $257,700 to $400,800. 

Stretch Lab

StretchLab provides clients with highly trained flexologists that target certain muscle groups for soreness, pain, and rigidity. An often overlooked aspect of the fitness sector, stretching helps to mitigate the risk of sports injuries, and is especially important for joint and muscle health as the body ages.

The initial fee for a Stretch Lab franchise is generally about $60,000, and startup costs range from $169,275 to $248,125. This franchise provides the opportunity to work with athletes and health-conscious individuals through all ages, without requiring a huge upfront investment in equipment and space.

Explore Spa Franchise Opportunities Today

As you can see, the health and beauty industry offers limitless opportunities to open a franchise and become your own boss. Spa franchises, in particular, represent a diverse field with plenty of ways to carve your own niche in the wellness and fitness universe. Explore health, beauty, and spa franchise opportunities to find those that are a good fit for you. Then, get started on achieving your business goals. When you are helping others be the healthiest they can be in body and mind, you will find that you feel great about yourself, too. 

Improve your Franchising Knowledge and Skills With Franchise Basics aims to be your resource for everything you need to start and manage a successful franchise. From choosing the right franchise opportunity to the ins and outs of running your own franchise business, we are always willing to share what we know and lead you to success!

To get more information about your specific questions, check out the topics in our Franchise Basics Guide, or feel free to take a look at the categories in our franchise blog.

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