In Brief:

      • In 2009, Mark Mastrov, founder of 24 Hour Fitness and the Ultimate Fighting Championship (UFC), decided to combine the two and open a gym in the East Bay area.
      • The gym provides customers with a range of mixed martial arts training — group condition and training classes, functional training, personal training, coaching, and family classes — all in a supportive environment.
      • Franchisees benefit from a brand with global recognition, multiple revenue streams, and three business model options.
      • The following case study goes through the story behind the franchise, as well as a breakdown of the numbers in the financial summary.

Retro Fitness Financial Summary

    • Initial Franchise Fee: $69,000
    • Startup Costs: $941,350 – $1,892,250
    • Royalty Fee: 5.0%
    • Revenue Range: $1,066,524 – $2,211,967

Learn more about Retro Fitness by visiting their franchise page! Get Started

Story Behind the Business

Retro Fitness is among the most popular fitness franchises today. With over 150 locations nationwide, Retro Fitness gained its popularity for its affordable membership costs and a wide array of group training classes. Not to mention, the franchise has developed a loyal customer base by including amenities such as juice bars and personal training opportunities for its members.

Although Retro Fitness has come a long way since it was founded in 2004, founder Eric Casaburi’s passion for fitness began way back when he was only 13-years-old. Only ten short years later, Casaburi opened his first business, Retro Fitness.

Since then, Casaburi’s passion for fitness has flourished into a $150,000,000 per year business. With locations across 17 states and over 500,000 members, Casaburi’s dream has largely become a reality. Despite that health and fitness was and still is a largely saturated market, Retro Fitness continues to stay ahead of competitors with its exceptionally clean facilities and superior customer service. Paying close attention to new tech and trends, Retro Fitness continues to update and improve its facilities and business plan.

As for Casaburi, he has since been featured across news platforms due to his large success. Forbes, Wall Street Journal, and Entrepreneur Magazine have all featured Casaburi’s success story as he continues to study new ways to empower and support others.

Why Retro Fitness Works Out for Franchisees

1. Consumers Love It

Fitness should not be a privilege, but something that is accessible to all. Retro Fitness appeals to customers because of the affordability and high value. Membership only costs $19.95 a month to use their state-of-the-art facility!

2. A Franchise Owners Can Count On

It can be frustrating when owners are left in the dark by their franchise, or they are not seeing the success they were expecting. The fitness industry is rapidly growing, and franchisees can count on Retro Fitness to monitor their progress. The monthly membership allows owners to have an idea of the monthly income and the franchise gives them access to multiple revenue streams, such as Retro Blends Juice Bar, training sessions, tanning, child sitting, and more.

3. Investor-Friendly Model Fit for Everyone

If you’re an entrepreneur looking for a flexible, manager run business with a simple set of operations, look no further because Retro Fitness is the right investment for you. Retro Fitness is home to a diverse group of franchisees, ranging from doctors and lawyers, multi-brand owners, to former NFL and NBA athletes. Based on owners’ experiences, they all can agree on Retro Fitness having a strong business model that is willing to improve and grow.

4. Dedicated Support Services

Retro Fitness strives to make the transition into ownership as smooth as possible, and they don’t want the support to stop once a franchisee opens its business. This continuous support includes services like comprehensive assistance in location selection, virtual and in-person training, regular consultation visits, a dedicated marketing staff ready to help with social media promotion, and more.

Once the franchisee obtains an approved site, all training is conducted at the Retro Fitness designated training location in New Jersey. There is also onsite training provided later in the process. Training of up to four members of the franchisee’s management team is included in the initial franchise fee and is mandatory prior to the location’s opening.

All instructional materials, including the Operations Manual, are provided at no added charge. The current training staff holds more than fifty years of combined experience across different areas in the franchising and maintenance process.

5. A Unique Experience

Retro Fitness is more than just the average gym. Fitness is meant to be fun and rewarding, and the franchise’s inexpensive membership — which includes 60-75 pieces of cardio equipment, personal training, HIIT classes, and other features — allows customers and franchisees to have an enjoyable experience.

FDD Summary

Initial Franchise Fee:  $69,000

Interested franchisees of Retrofitness are expected to provide a nonrefundable Initial Franchise Fee of $69,000 upon signing the Franchise Agreement. The initial franchise fee should be made out to Retrofitness and is not refundable under any circumstances. Furthermore, Retrofitness reserves the right to negotiate any reduction in initial franchise fees that may sign several franchise agreements at once. However, otherwise, the initial franchise fee remains at $69,000.

Monthly Royalty Fees: 5.0%

The fee is to be paid to the franchisor on the 5th day of each month, following the
month in which the revenue is received. It is a percentage of gross sales and is a minimum of $750.

Estimated Initial Investment Costs: $941,350 -$1,892,250

Name of FeeLowHigh
Initial Franchise Fee$69,000$69,000
Opening Advertising Pre-Sales$20,000$45,000
Office Supplies$500$2,000
Computer Equipment$1,000$4,000
Opening Inventory$2,000$7,000
Insurance and Bond$9,350$30,000
Equipment and Furnishings$85,000$125,000
Prepaid Rent and Security Deposit$0$75,000
Lease Review Fee$1,750
Leasehold Improvements/Fit Out$660,000$1,170,000
Utility Deposits$0$3,500
Licenses and Permits$500$5,000
Fictitious Name Registration$250$1,500
Travel/Lodging/Meals for Training$0$3,500
Miscellaneous Start-up Costs$2,000$5,000
Additional Funds$0$2,500

Revenue Range: $1,066,524 – $2,211,967

The range determines is an estimate of how much the franchisee may make during the year. This is an estimate based on the highest and lowest annual gross sales in 2017, however, every business is different and your experience as a franchisee could be too.

Entrepreneurs who have a passion for fitness are practically running towards this opportunity. Franchisees from all different backgrounds are encouraged to take on this business venture, and many have already seen tremendous success. RetroFitness wants you to be the next franchisee to join this prosperous market.

Disclaimer: The above information was derived from the year 2017 FDD of Retro Fitness. This data may not reflect the most current information. AskMrFranchise and affiliates are not responsible for any act or failure to act in reliance upon this report, article, data, and/or information. None of the information mentioned above should be used to substitute or replace consultation with legal or other professionals.

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