Pinot's palette franchise image painting


In Brief:

    • Pinot’s Palette is a one-of-a-kind studio where customers can spend time painting and sipping wine with friends.
    • The first Pinot’s Palette location was a quiet, local studio in Houston, TX and opened in May of 2009.
    • Today, Pinot’s Palette has created over one million paintings with its customers. No matter the occasion, Pinot’s Palette has become a unique activity to celebrate life’s special moments.
    • When a prospective franchisee signs a Franchise Agreement, they must pay an initial franchise fee of $22,500 for a One Room Studio and an initial franchise fee of $27,500 for a Two Bedroom Studio.

Pinot’s Palette Financial Summary

  • Initial Franchise Fee: $22,500
  • Startup Costs: $96,800 – $199,840
  • Royalty: 6.0%
  • Revenue Range:  $154,519 – $874,833

Pinot’s Palette is a one-of-a-kind studio where customers can spend time painting and sipping wine with friends. Initially a favorite destination for birthdays and celebrations, Pinot’s Palette has become a go-to creative outlet for relaxation and fun.

Photo by Jack Miller via Flickr/Creative Commons

History of Pinot’s Palette

The first Pinot’s Palette location was a quiet, local studio in Houston, TX and opened in May of 2009. Initially, the founders of Pinot’s Palette, Craig, Beth, and Charles, intended to host wine and painting classes three nights a week. As word spread and more customers attended each night, the franchise began to expand from coast to coast and even internationally.

Today, Pinot’s Palette has created over one million paintings with its customers. No matter the occasion, Pinot’s Palette has become a unique activity to celebrate life’s special moments. With the mission of bringing art to the masses, the Pinot’s Palette founders are devoted to creating an entertaining and enriching experience.

Why Join the Paint and Sip Industry

Pinot’s Palette makes everyone feel like an artist, especially if they are drinking wine. According to an article from Forbesmany franchisees who decide to open a Pinot’s Palette come from corporate backgrounds and have knowledge in management and marketing. Most join the Paint and Sip industry because they are looking for a change; a shift to a job that is more fun. Those in this business are basically having a party every night. It’s the ideal franchise to become a part of, and here are some reasons to join the paint and sip franchise industry:

1. The Creative Entertainment Industry Appeals to Everyone

First and foremost, it’s a fun business! Pinot Palette is a unique business opportunity and the perfect place to party with friends and loved ones. Those who enter your Pinot’s Palette location will abandon all of life’s stresses and open their creative minds. This industry is ideal for the ultimate extrovert who wants to create the best night-out experience.

2. Not the Average, Boring Corporate Job

Owning a Pinot’s Palette franchise means entering a business that is fun to build and talk about. It is a refreshing change from sitting at a desk and following a routine. You are able to connect with consumers and contribute to making an enjoyable experience for them.

3. Low Start-Up Fees

The costs depend on the format of the business and the location, but it is an extremely affordable business opportunity. And with the wine and paint trend growing, high profitability is likely. Pinot’s Palette offers a number of suggestions to structure your investment, including a Small Business Administration Loan and community bank loans.

4. Centralized Marketing

Pinot’s Palette marketing strategy is created to generate a “buzz,” which is usually through word-of-mouth endorsements. The company offers a number of marketing resources for franchisees, including an email marketing platform that supplies ready-made email templates to send to subscribers, clear brand standards, a plethora of promotional and brand awareness assets, like videos, high quality photography, social media graphics, blogging, and other media, and a simple, digital asset management system.

5. Option for Multi-Studio Ownership

Pinot’s Palette encourages opening a second or third unit because of the simplicity of not having to build it from scratch. Additional locations apply the same skills and ownership experience as the original studio, and multiple studio ownership can cut down costs.

6. Innovative Proprietary Technology

Better technology allows for better franchisee and customer experience. The Pinot Technology Suite (PTS) allows studio owners to manage their business by spending less time on administrative tasks and more time on business strategy. This innovative technology eliminates tracking reservations through spreadsheets, giving employees access to online tools so they can teach classes smoothly and easily look up schedules, and plan for future growth with business reporting tools and real-time information.

FDD Summary

Initial Franchise Fee: $22,500

Once signing the Franchise Agreement, a franchisee must pay the initial franchise fee for a One Room Studio. If you decide to open a Two Room Studio, the fee goes up to $27,500. Franchisees have the option to open multiple One Room or Two Room Studios when signing an Area Development Agreement, and the fee ranges between $17,500-$22,500.

Royalty Fees: 6.0%

The franchise expects royalty fees to be paid by the third business day after the end of each week based on NAT Sales. NAT Sales means all revenue related to the Franchised Studio and Mobile Franchised Studio (excluding any customer refunds, discounts on sales, and/or sales taxes collected from customers and actually transmitted to the appropriate taxing authorities).

Estimated Initial Investment Range: $96,800 – $246,700

The Pinot’s Palette’s best estimate for how much the startup costs might be to open a studio. The startup costs for one studio ranges between $96,800 and $199,840, whereas for a Two Room Pinot’s Palette, the range is $152,750 to $246,700. The estimated initial investment includes fees like marketing, painting rewards, customer service center, technology, additional on-site training and assistance, renewal fees, and more.

Name of Fee Low High
Initial Franchise Fee $22,500 $27,500
Artist Training Fee $2,600 $4,000
Business Licenses & Permits $500 $3,500
Leasehold Improvements $12,000  $100,000
Bar Build-Out $0 $9,800
Fixtures, Furnishings, and Equipment $23,450  $30,300
External Signage $4,000 $5,700
Computer System $2,000 $2,800
Architect/Engineering Fees $2,000 $6,000
Rent, Security Deposits, and Utility Deposits $4,500 $10,500
Other Professional Fees $550 $3,000
Insurance Deposit $600  $1,200
Initial Inventory of General and Art Supplies $5,000  $7,400
Training Expenses $100 $2,000
Grand Opening Advertising $8,000
Additional Funds (for initial 3 months of operations) $9,000 $25,000
Total $96,800  $246,700

Revenue Range: $154,519 – $874,833

The revenue range determines the gross sales of the studio before any deductions for discounts on sales, refunds, and sales taxes collected. Individual results differ and there is no assurance a franchisee will achieve these gross sales, but these numbers are based on 123 franchisee-owned Pinot’s Palette Studios across the country in 2018. For a One room studio, the revenue range was $196,797 to $592,49 and two room studio was $154,519 to $874,833. The revenue range for multi-unit franchisees owners for either a One Room Studio or Two Room Studio varies between $241,312 – $768,619.

What a fun franchise opportunity! It is perfect for any entrepreneur: young or old, what all of Pinot Palette’s franchisees have in common is their shared love for creativity, wine, and a good time with family and friends. If you’re a person who works to spread happiness and positivity, then this may be the right business opportunity for you.

Disclaimer: The above information was derived from the year 2017 FDD of Retro Fitness. This data may not reflect the most current information. AskMrFranchise and affiliates are not responsible for any act or failure to act in reliance upon this report, article, data, and/or information. None of the information mentioned above should be used to substitute or replace consultation with legal or other professionals.


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