What is Firehouse Subs?

Featuring second-to-none sub sandwiches and a commitment to the communities they serve, Firehouse Subs is a daily affirmation that serving good food and doing good belong together.


Category:Food and Beverage

Startup Cash: 80,000

Locations: AZ, CA, CO, CT, DE, FL, GA, IL, ID, IN, IO, KE, LO, MA, MS, MN, MI, MT, NE, NH, NJ, NM, NY, OH, OK. OR, PE, RI, TE, TX, UT, VT, VI, WA, WV, WI, WY

Financial Information

Initial Franchise Fee: $20,000
Additional Fees: $800,846
Total Investment: $92,255 – $824,846

Franchise Overview

From firefighting to franchising

Firehouse Subs started withi two firefighters and brothers Robin and Chris Sorensen. The brothers have always been entrepreneurial in spirit and experimented with other businesses before opening Firehouse Subs. They opened their first restaurant, Firehouse Subs, in 1994. The two brothers wanted to provide better customer serice and a better restaurant experience. All the while, they also wanted to add more ingredients to the average sub sandwich.

How to start franchising with Firehouse Subs

1. Complete Request Info Form: Either complete a request information form or contact Firehouse Subs at (877)887-8330. Once the form is completed, a Firehouse Subs representative will contact you to discuss restaurant franchise opportunities in your area. Once the conversation is complete, you will receive a web link for a confidential online application. With this link, you may download and review the Franchise Disclosure Document, which includes a detailed investment breakdown, financial performance, fee structure, among other information.

2. Meet Your Area Representative: The application you complete will be sent to the Area Representative that oversees your market area. They will contact you to discuss the details.

3. Attend Discovery Sessions: These sessions are typically held twice a month on Fridays. Potential franchisees are invited to the Firehouse Subs HQ in Jacksonville, FL to meet department heads and senior management. These sessions allow you to learn about the company’s history and learn more about the ifferent departments and infrastructure.

4. Execute Your Franchise Agreement: After a credit and background check is complete, Firehouse Subs will issue you a “Franchise Agreement.” You may review this agreement and sign it, making you an official Firehouse Subs franchisee.

5. Find the Right Location and Execute the Lease: Firehouse representatives will assist you in finding the restaurant site for your Firehouse Subs. Once this site is found, your Area Representative helps you submit a site package to the Real Estate department for approval.

6. Open Your Firehouse Subs!


Success Stories

Brothers Chris and Robin Sorensen were second generation firefighters in Jacksonville, FL. Looking to grow their income, the two brothers dabbled in various business ventures, according to an interview with Fortune. The Sorensen brothers briefly considered franchising with a different sub shop. Upon further speculation, however, the two decided to open their own sandwich business, inspired to give their own restaurant a unique firehouse twist.

Over a period of several years, the Sorensens gathered information from other successful sub shops. They inspected the most popular portion sizes, the different ingredients they used, and the various vendors other franchises worked with. Gradually developing a business model of their own, the two prioritized affordable, hearty portion sizes and meals. However, while they had an idea of their ideal menu, the two struggled financially and relied on friends and family to help get their start.

With the right business plan and financial backing to get their restaurant off the ground, Chris and Robin Sorensen made good profits in just their first month of operation. They continued to run a lean operation, saving as much money as possible, until the restaurant became profitable. Eventually, as their popularity grew, Firehouse Subs began to franchise.

Today, there are over 1,100 Firehouse Subs locations across the country. Firehouse Subs is devoted to creating a strong brand identity at each franchise location, fostering exceptional franchisee relationships. The company has also launched Firehouse Subs Public Safety Foundation to give back to the communities they serve. Since 2005, this foundation has donated more than $35 million to improving local communities.


“Firehouse Subs is ramping up its delivery platform. The 1,145-unit sandwich chain announced September 13 [2018] that it has partnered with Uber Eats to bring the service to hundreds of restaurants nationwide.” From QSR Magazine.

Additional Info

– Ongoing Royalty Free: 6%

– Ad Royalty Fee 3%

-Financing: Firehouse Subs does work with third parties, offering financing to help cover the franchise fee, inventory, and equipment.