Trademark Law Basics

In Brief Typically, a trademark is used to protect brand names or logos that are used on goods or services. Therefore, a franchisor usually uses a trademark to protect...

Gaining National Exposure for Your Business

In Brief Creating a strong identity for products or services is a driving force behind the success of any franchise. A strong identity reassures customers that they will receive...
Franchisor explaining strategy

Initial Franchise Training and Support

Initial Training Among the most important tasks for any franchisor is training new franchisees. For both the franchisee and franchisor, a thorough training program is critical for a successful...
Light bulb with business icons behind it

Building a Thorough Franchise Business Plan

Whether you’re a franchisor or franchisee, writing a clear and thorough business plan is one of the best ways to boost your franchise experience. A business plan encourages you...

Did You Know?

Franchise Fun Facts Callens Capital Franchising has had a compelling history from its commencement and up until today. Here are some fun facts about Franchising that you may have or have...
A Man working on a Franchise Business Planing

A Franchise Business Plan

Callens Capital Whether you’re a franchisor or franchisee, writing a clear and thorough business plan is one of the best ways to ensure a successful franchise. A business plan encourages...
Optimistic Successful small business

Working with Vendors

Make a Vendor List  Start off by making a list of vendors with whom you've already had relations. Ten vendors would be a good number to start with. Add to...

The Franchising Process: A Brief Overview

Like any long-term business decision, the process of franchising should not be taken lightly. There are many decisions that need to be made that could become very costly without...
A Man working on a Franchise Business Planing

Purchasing a Franchise

Deciding between franchise and independent business Making the decision between going the route of franchise or independent business can be difficult. While franchising is a top strategy that a company...

History of Franchising

The act of franchising predates the word as we recognize it today. If we look to the “Online Etymology Dictionary,” we can trace the origin of Franchise (Noun) – c.1300...
- Featured Franchise -