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Case Studies

An up-close, in-depth, and detailed analysis of specific franchises and what makes them an ideal business opportunity for franchisees.

Planet Fitness Sign

Planet Fitness: Heavyweight in the Fitness Franchising Industry

In Brief: Planet Fitness is one of the largest gym franchises in the country and gained popularity because of their message of fitness for everyone. Mike and Marc...

Live Well and Learn More About General Nutrition Co. (GNC)

In Brief GNC, a.k.a General Nutrition Corporation, is one of the leading health and wellness stores and top brands in the world, according to Entrepreneur in 2018. The store sells...
Red Mango Frozen Yogurt with Toppings

Red Mango Frozen Treats Makes It Big

In Brief: Red Mango is a frozen yogurt and smoothie brand that has served healthy and delicious frozen treats worldwide since 2006. The fruit, red mango, is a...

Weighing in on Retro Fitness, Popular Fitness Franchise

In Brief: Retro Fitness offers customers an affordable, $19.99/ month membership, which gives them access to state-of-the-art equipment, personal and group training sessions, tanning booths, the Retro Blends...
UFC Gym Franchise Image

UFC Gym Franchise Fights to Popularity

Intro to the UFC Franchise In Brief: In 2009, Mark Mastrov, founder of 24 Hour Fitness and the Ultimate Fighting Championship (UFC), decided to combine the two and open...
Burger king franchise at night

Have it Your Way with Burger King

In Brief: Burger King began with two, inventive cooking machines to make hamburger-making more efficient. The masterminds behind these devices rose Burger King to global franchise fame. The...
Pinot's palette franchise image painting

A few brush strokes, a few sips of wine, a lot of relaxation: the...

In Brief: Pinot’s Palette is a one-of-a-kind studio where customers can spend time painting and sipping wine with friends. The first Pinot’s Palette location was a quiet, local...
Image of a Wendy's Franchise Restaurant

Fresh, Never Frozen: The Wendy’s Case Study

In Brief: Wendy's is one of the pioneer fast-food franchises that has grown into a household name. Owning a Wendy's franchise means community involvement, working with a globally...
Children raising there hands

Study Up on Popular Tutoring Service, Kumon

In Brief: Toru Kumon was a high school math teacher at the time and began to create practice math worksheets for his son to practice. Initial training at...
Little Caesar's Franchise Logo

HOT-N-READY with Little Caesar’s

In Brief: Little Caesars is the third largest pizza chain in the US with international locations in Asia, the Middle East, Australia, Canada, Latin America, and the Caribbean. In...