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Case Studies

An up-close, in-depth, and detailed analysis of specific franchises and what makes them an ideal business opportunity for franchisees.

Massage Envy: The Feel-Good Franchise With a Big Impact on the Health and Beauty...

In Brief: Massage Envy is the first and largest spa/massage franchise in the world today. The company was founded by a small team of entrepreneurs in Arizona....
An early McDonald's Photo

How the Golden Arches Rose to Fame

In Brief: McDonald's is one of the largest restaurant franchises in the world, and according to Forbes, one of the most valuable global brands in 2019. The fast-food chain...
Planet Fitness Sign

Planet Fitness: Heavyweight in the Fitness Franchising Industry

In Brief: Planet Fitness is one of the largest gym franchises in the country and gained popularity because of their message of fitness for everyone. Mike and Marc...

Live Well and Learn More About General Nutrition Co. (GNC)

In Brief GNC, a.k.a General Nutrition Corporation, is one of the leading health and wellness stores and top brands in the world, according to Entrepreneur in 2018. The store sells...
Red Mango Frozen Yogurt with Toppings

Red Mango Frozen Treats Makes It Big

In Brief: Red Mango is a frozen yogurt and smoothie brand that has served healthy and delicious frozen treats worldwide since 2006. The fruit, red mango, is a...

Weighing in on Retro Fitness, Popular Fitness Franchise

In Brief: Retro Fitness offers customers an affordable, $19.99/ month membership, which gives them access to state-of-the-art equipment, personal and group training sessions, tanning booths, the Retro Blends...
UFC Gym Franchise Image

UFC Gym Franchise Fights to Popularity

Intro to the UFC Franchise In Brief: In 2009, Mark Mastrov, founder of 24 Hour Fitness and the Ultimate Fighting Championship (UFC), decided to combine the two and open...
Burger king franchise at night

Have it Your Way with Burger King

In Brief: Burger King began with two, inventive cooking machines to make hamburger-making more efficient. The masterminds behind these devices rose Burger King to global franchise fame. The...
Pinot's palette franchise image painting

A few brush strokes, a few sips of wine, a lot of relaxation: the...

In Brief: Pinot’s Palette is a one-of-a-kind studio where customers can spend time painting and sipping wine with friends. The first Pinot’s Palette location was a quiet, local...
Image of a Wendy's Franchise Restaurant

Fresh, Never Frozen: The Wendy’s Case Study

In Brief: Wendy's is one of the pioneer fast-food franchises that has grown into a household name. Owning a Wendy's franchise means community involvement, working with a globally...