Many key trends will shape eCommerce in 2021 and beyond.
These include technological advances, the changing nature of social media, and more.
We examine 6 eCommerce trends in 2021 below in detail!
eCommerce is always changing.
What started as a niche industry when the Internet was young has morphed into a $5 trillion global market and continues to grow year after year. The current COVID-19 pandemic has only strengthened the global eCommerce market as millions of consumers around the world look to increasingly do their shopping online for health and safety concerns.
That means online merchants need to keep up with this growth to succeed. To that end, we examine 6 eCommerce trends in detail set to impact the global market in 2021 and beyond. Take a look below to learn more!
Augmented Reality (AR) will Grow in Importance
Augmented reality has become a major force in eCommerce recently – a trend likely to continue in the future in a major way.
With augmented reality, consumers can visualize exactly the products they’re shopping for, helping them in their buyer’s journey. eCommerce brands should definitely leverage this exciting new technology to aid customers in their buying process, increasing conversions and customer satisfaction in the process.
Artificial Intelligence (AI) will Continue to Reshape eCommerce
Artificial intelligence and machine learning can help create a more personalized, unique shopping experience for each customer based on their behavior and past experiences. By collecting data, artificial intelligence technology can craft a more specific shopping experience tailored to each and every customer, boosting their trust and loyalty for your brand.
Voice Search will Continue to Grow
Voice search is growing fast and, in doing so, greatly impacting eCommerce and online shopping overall. This is especially true given the explosive growth of smart speakers across U.S. households in recent years, a trend certain to continue in the near future.
By leveraging voice search best practices, eCommerce brands can better position themselves for success in this area. Brands should strive to adopt content and keywords that take into account voice search to reap the benefits in the form of higher sales.
Social Media as eCommerce
Not that long ago, social media channels were just a place where brands could share their content and engage with audiences.
These days, eCommerce plays a key role in social media too, thanks in large part to the success of Facebook Marketplace and other online markets across social media platforms. Brands should look to leverage these social media marketplaces as an avenue to generate revenue and sell directly to their customers on social media nowadays, not just post their latest content.
Influencers as Brand Partners
In recent years, social media influencers have collaborated with eCommerce brands in relationships that have often proven to be mutually beneficial. In the coming years, influencers are likely to become brand partners, working more closely with specific brands in ongoing relationships.
Chatbots will Become Both More Commonplace and Advanced
Chatbots aren’t necessarily new, but they’re likely to become much more prominent in 2021 and beyond.
As a proven way to improve customer satisfaction, build brand loyalty and trust, and even increase sales, chatbots have become increasingly common on eCommerce websites. Brands should definitely leverage them for their benefits if they haven’t already!
Stay Ahead of These eCommerce Trends for Success!
These eCommerce trends are set to shape this global industry in 2021 and beyond. By paying close attention to them and staying ahead of the curve, you can better position your brand for success in the years ahead!